Carrera started its business in the mid ‘60s in Verona, where the secret of its success developed. This success is demonstrated by Carrera’s ability to combine cutting-edge technologies with the craftsmanship of the product, to transform a delicate flower such as cotton into beautiful and durable products.
Carrera’s head office is located in Verona (Italy), where the Design Center ensures highly recognized standards to follow the Italian design tradition and experience. Its main production lines are located in the most important cotton production countries.
Carrera is a clothing industry, controlling the entire production line, from the initial production stages to the final customer, from its privately owned cotton fields cultivations, to the production, distribution, sales and promotion.
Carrera has a selective collection for Men, Women and Children including tops, shirts, jacket, trousers, accessories and shoes. Its collections are designed for consumers who are increasingly demanding; the values inspiring the Company are universal and satisfies clients of all ages: simplicity, dynamism, innovation, aesthetics and functionality.
Research and developmentCarrera’s priority is given to the research and development of new materials, as its latest and major innovation - "Spintech Elastic", is a jeans material developed after two years of experimentation. Thanks to elastic fibers entirely covered with cotton, this stretch fabric gives to the customer a soft feeling of "100% cotton on the skin.".
MarketplaceToday Carrera has the First market share in Italy in the sale of men's trousers and is proud of a distribution policy that effectively allows its products to be easily available on the market by the end user.
CommunicationAn added value of Carrera’s marketing policies is its multi channel distribution potentials which vary from single brand owned outlets – “Carrera Point”, to large wholesale distributions, to general retail stores. Carrera ensures a diffused presence in the local market and overseas.